“The Only Coaching Programme That Teaches You to Fuel Smarter — Not Just Eat Better”
We combine sports nutrition science with behaviour change coaching to keep your energy high and performance climbing long after the plan ends
Join 1000 + runners who have fixed their energy for good
Our Solutions
"No More Guesswork"
Stop googling your way through nutrition.
Learn exactly how to fuel your body for training, recovery, and everyday energy — and finally feel confident in every choice you make.
"Energy That Lasts Beyond Training"
Wake up ready to train — and still have energy for life.
No more slumps, no more mid-afternoon crashes. You’ll have the know-how to stay energised through your sessions and your weekends.
"Nutrition That Clicks"
Turn nutrition from something you ‘try’ into something that’s just part of you.
We teach you how to build habits that last long after the programme ends — no rigid plans, no all-or-nothing mindset.
"Results That Don’t Rely on Motivation"
Because motivation fades — systems don’t.
You’ll create simple, repeatable routines that keep you fuelled and performing, even when life gets busy or training gets tough.
"Train Smarter, Recover Faster"
Stop mistaking fatigue for hard work.
When you fuel right, you bounce back quicker, train harder, and see steady progress — instead of endless plateaus.
"Confidence You Can Feel"
Finally understand your nutrition inside out.
Know exactly what your body needs at each stage of training so you’re no longer guessing, doubting, or relying on random internet advice.
TESTIMONIALS
What Our Clients Say About Us
Hear how our tailored nutrition coaching has helped clients achieve consistent
high-energy, better recovery and full confidence with their nutrition.
Karl Bainbridge
Ultra Runner
Working with James has totally changed my outlook to nutrition. I'm an ultra runner that was struggling with the training and my energy throughout my workout and every day life.
Working with James we completely shifted my habits and mindset, which has set me up for long term success. If you are looking for a nutrition coach who will teach you not to need him after your plan, than James is your guy.
His system was easy to follow and I never felt like I was on a strict diet, everything came naturally. I cannot recommend James enough.
Amy Tingay
Triathlete & Runner
I gained a better understanding of what I needed to perform better as an athlete and to have more energy before during and after training and racing.
I set a new PB for a Half Marathon shortly after my course with James and despite aching legs I had the energy not only to keep pushing but also power though the finish line
Clare West
Runner & Functional Fitness
Working with James has been absolutely life-changing! From the very first session, he took the time to truly understand my goals, lifestyle, and challenges.
What I appreciate most is his ability to explain nutrition in a clear, non-judgmental way. He empowered me with knowledge rather than just telling me what to eat. Thanks to his guidance, I’ve not only seen positive results in my energy, digestion, and overall health, but I’ve also built habits that feel natural and enjoyable.
On top of his expertise, James is warm, encouraging, and genuinely invested in my progress. He understood me from the word go. I always leave our sessions feeling motivated, supported, and confident.
If you’re looking for an online nutritionist who truly cares and delivers lasting results, I couldn’t recommend James enough!
The Performance Acclerator
Our Process
A qualified and registered Sport's Nutritionist will coach you through the programme ensuring you succeed every step of the way
Personalisation
Personalisation is at the heart of the Performance Accelerator. We teach you how the "Sports Nutrition" best practise guidelines fit into the context of your life, your goals and your training. Our goal is to empower you with knowledge so you can continue to personalise your nutrition even after the programme ends.
Analysis Of Habits
This is not a QUICK FIX. Instead - we get to the bottom of whats going on and start building processes that work specifically for you
Education
If someone told me to do something and I didn't know why I was doing it, I probably wouldn't want to do it... or keep doing it long-term.
So we explain the "why" in a way that you will understand. This builds "internal motivation" which will faciliate your long-term success.
Fuelling & Refuelling
We tailor our guidance of what to eat to match how much you train each day, accounting for the type and duration of the session. We then coach the habits to enable you to feel confident you can follow the agreed structure with food you like to eat.
Longevity
This programme doesn't just coach habits and results that last, it also helps you to eat a diet that supports your overall health and longevity. We want to bullet proof your future so you can stay active as you age.
Relationship with Food
This programme teaches systems that will reduce your cravings without you having to rely on willpower. AND you will no longer feel guilt after eating X food.
We believe food is a pleasure in life so restriction doesn't form part of our coaching. Instead - just empowerment through knowledge.
ABOUT US
Behind the Process
James Oliver Hudson (NFE Founder) graduated from Loughborough University with a Sports and Exercise Science degree and new he wanted to be a Nutritionist. He worked for Harlequins RFC and Oxford United FC gaining practical experience and passed his Post Graduate in Sports Nutrition with the International Olympic Committee. James is a registered sports nutritionist on the SENr board.
After a brief stint in the supplement industry James founded Nutrition for Energy Ltd to help busy professionals with families and social commitments have the energy to train and enjoy life too. The approach has always been educational, focusing on results that last.
We don't coach clients forever (a terrible business model.... yet... we are still here). So, hopefully doing something right 😉
Nutrition for Energy now has over a thousand happy clients since we started coaching back in September 2019.
It is our goal to create athlete autonomy, to build your knowledge and confidence so you can achieve your goals over and over.
FAQ
Frequently Asked Questions
Everything you need to know about our coaching.
What is sports nutrition coaching, and how can it improve my performance?
Sports nutrition coaching at Nutrition for Energy is an educational relationship between coach and client. Your coach will work with you on how best to apply many of the sports nutrition best practices to your routine, lifestyle and training.
These new practices will improve your performance by positively influencing these factors:
- The quality of your training
- The speed you recover and adapt to training
- Your mood
- Sleep quality
- Your energy levels both during and outside of training
- Your immunity, so you get less ill.
- Confidence.
- Gain the mental edge.
- No longer second-guess your strategy.
- Fuelling during races, so you can hold your desired intensity.
- ENJOYMENT IN THE PROCESS
How does personalised nutrition coaching differ from generic nutrition advice for athletes?
Personalised nutrition coaching differs from generic nutrition advice because each client is treated differently. For example, your coach will work with you to problem-solve unique challenges that you experience. The goal is to get as close to best practice as possible within the remit of your lifestyle, routine, likes and dislikes. Ultimately you are in charge and are the one making the decisions, but you can do so from a position of knowledge.
What qualifications and expertise do your sports nutrition coaches possess?
Nutrition for Energy (NFE) coaches hold a minimum of a relevant degree and postgraduate in nutrition or sports nutrition. Coaches will also be accredited on the Sports and Exercise Nutrition Register (SENr), this means they are committed to staying up to date with the latest advice on nutrition coaching, follow a code of ethics and have to prove they are capable of practising as a sports nutrition coach to a regulatory body. NFE coaches are also trained and qualified in motivational interviewing. Having a coach with this skill set leaves clients feeling empowered and motivated to make changes after their conversation.
Can sports nutrition coaching help me achieve specific fitness goals, such as muscle gain or weight loss?
Sports nutrition coaching will help you achieve your specific fitness goals because you are taught how to apply the recommendations to your specific routine. Your coach will factor in your desired goal, whether that is changing your body composition by gaining muscle or losing fat. Your coach will explain the science behind their recommendations and then describe how to achieve those recommendations from food. You will be asked about specific barriers and difficulties you have, and a plan will be tailored to you to ensure you can meet your goal
How often should I expect to communicate with my nutrition coach, and through what channels?
During the 10 Week Performance Accelerator, you will have ten, 30-minute online nutrition consultations. After each consultation, your coach will send your consultation summary (including your specific action points - and a full recording of your consultation) as well as your specific resources to your client portal. Your coach will also check in with you via email between consultations to follow up and answer your questions.
What types of athletes can benefit from The Performance Accelerator nutrition coaching programme?
The Performance Accelerator sports nutrition coaching programme will help runners, ultra runners, triathletes, Hyrox and Crossfit athletes as well as games players. In short, this coaching programme will help any athlete. This is possible because your coach will help you eat optimally around your training, whatever your training plan. So sports nutrition coaching will benefit you if you train two to three times a week or if you train 6 times a week or more.
I am not an “athlete”. Will I benefit from The Performance Accelerator nutrition coaching programme?
You do not have to compete in your sport or consider yourself an “athlete” to join the Performance Accelerator nutrition coaching programme. The programme is best for those who exercise. This may be going to a class/gym session a couple of times a week or going for a run when you get a moment. You do not have to have a structured training plan or work with a coach to benefit from sports nutrition coaching.
Do I need to follow a strict diet, or is there flexibility in the nutritional plans provided?
The Nutrition for Energy performance accelerator programme is NOT a diet. So there are no rules about being strict and staying on the wagon. Our coaches realise that “life” does happen, and coach you how to manage these events which may otherwise through you off track. We are not following an ‘all or nothing” approach. Why? This is not sustainable or a long-term solution.
What we do ask is that you do your best to follow the commitments agreed in your consultations. These commitments are suggestions from your coach which open a topic of discussion with you. You will then take the lead and while being guided by your coach you will detail how you can implement them into your routine. As you are involved in setting the commitment, it will be realistic and specific to you which means you succeed and see progress. Progress is motivating which makes you want to do more!
How do you take into account individual dietary preferences and restrictions when creating nutrition plans?
At Nutrition for Energy individual dietary preferences, allergies and intolerances are asked about in your pre-coaching form. This allows your coach to plan for your consultation and provide suitable recommendations. Your food/likes and dislikes are asked for ahead of time so your coach can take the sports nutrition recommendations and apply them specifically to you.
Is the coaching program suitable for beginners or only for experienced athletes?
The Nutrition for Energy sports nutrition coaching programme is suitable for all levels of experience. If you are just starting, applying some sports nutrition tips will make training feel easier which will make your new habit more likely to stick. If you are an experienced athlete then fine-tuning your nutrition with your coach during the performance accelerator programme will help you get more from your training so you adapt faster.
What kind of support can I expect from my nutrition coach during competitions or intense training periods?
Nutrition for Energy clients are often working towards a specific fitness goal or event. As part of the sports nutrition coaching programme, you will receive example carb load meal plans and specific sports nutrition strategies tailored to your event (for example low-fibre eating before running events, or hyper-hydration protocols before endurance events or events in the heat), to ensure you start the race confident you will succeed. Your coach will discuss your event fuelling strategy with you during your consultations with enough time to practise the plan. This is to ensure you have a plan that you know works for you.
How long does it typically take to see noticeable results from sports nutrition coaching?
Sports nutrition coaching can provide noticeable results as quickly as a few days. The increased focus on your diet combined with advice from qualified experts will cause your energy levels to increase. Clients often report feeling more energised in training, sleeping better and feeling less tired after as little as 1-2 weeks. Body composition changes take a little longer than a few days, however, if your goal is to lose fat mass or build muscle mass you will see a significant improvement during the 10-week Performance Accelerator programme.
Are supplements recommended as part of the nutrition plans, and if so, which ones are commonly suggested?
Supplements may be recommended as part of the nutrition coaching programme however, there is a food-first approach. That said, it is food first but not food only as some products have evidence to show safety and efficacy. The most commonly recommended supplements are vitamin D during the 6 winter months and protein powder to help “supplement” your protein total. Nutrition for Energy recommends brands based on quality and will provide you with options. Nutrition for Energy does not accept “kickbacks” from promoting products so there is no conflict of interest.
How do you monitor and adjust nutrition plans over time to ensure continued progress and adaptation?
Throughout the sports nutrition coaching programme, you will periodically log 2-3 days of eating on an app. Your coach will review this data with you in your consultations. When being coached by Nutrition for Energy, there is no judgment and this tracking is not to “hold you accountable”. Instead, it is to be used as an educational tool for you to learn how to apply the recommendations. It is also to provide information to your coach so they can help you with specific questions and strategies based on your eating pattern. This occurs several times over the 18 weeks of coaching and the dialogue you have with your coach ensures continued progress and adaptation.